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There is an assumption in that statement that needs to be expressed. To succeed by doubling your failure rate assumes that you are learning from each failure and changing your behavior based on that learning. Without that learning, all you are doing is speeding up your falling into the hole. Redoubling your efforts on a failed strategy is only going to wear you out faster. (She beats up on me whenever I sober up for having been drunk. So, get drunk twice as much and she won't be beating on me as much.)

In order to succeed, we have to be willing to do things that we weren't doing before and be willing to change what we are offering potential clients and customers. That is the real scary part.