It's pretty simple and very obvious, Jo. It's Zionism in real life, applied to daily life. Zionism is as militant as it gets.
Israelis internally have an extremely hawkish "war culture". War is close to them, unlike the US's citizens. They grow up on the trope that they're surrounded by hostile forces that wish to destroy their state. Which is true. So generally, individual Israelis consider themselves as de facto warriors for their civilization and that idea is integrated into daily life.